Compare Finance Today, a high-intent comparison site for banking products, was struggling to convert ad traffic at scale. Most of the paid traffic was funneled into a static "Top 10 Banks" list that didn't reflect what users were actually searching for. By switching to BetterFunnel's dynamic, AI-powered landing pages, they achieved a 34% increase in conversion rate, and a 17% drop in cost per account opened, driving better Quality Scores and lowering CPCs.

The Challenge

Before BetterFunnel, Compare Finance Today was sending all ad traffic to a static comparison page.

This one-size-fits-all model didn't align with user search intent. For example:

A user searching for "high-yield savings account for students" would land on a generic "Top 10 Bank Offers" page.

Someone clicking an ad for "best credit cards for cashback" saw unrelated savings account listings first.

The disconnect led to:

• Lower conversion rates

• Higher bounce rates

• Inefficient ad spend and declining ROI

Creating segmented landing pages for each keyword group manually was too resource-intensive—it required designers, developers, and constant A/B testing coordination.

The Solution

Compare Finance Today integrated with BetterFunnel to implement dynamic, AI-powered landing pages. Here's how it worked:

Dynamic Personalization

BetterFunnel automatically generated unique landing pages based on keyword, device, and traffic source. Visitors coming from "student savings" keywords saw relevant, tailored content above the fold—without needing manual builds.

Multivariate Testing Engine

Their team could easily test page headlines, layouts, and product order in real time—no dev resources needed.

High-Yield Savings Variant. Achieved a 24% increase in CTR and 18% reduction in cost per conversion.

CD Accounts Variant. Achieved a 30% reduction in bounce rate and 21% increase in conversion rate.

Easy-to-Use Editor

Non-technical team members created and iterated on pages without needing developer support, dramatically cutting build time and cost.

The Results

Static vs. BetterFunnel

Performance by Variant:

• High-Yield Savings

  • CTR up 24%

  • Cost per conversion down 18%

• CD Accounts

  • Bounce rate down 30%

  • Conversion rate up 21%

Conclusion

For performance marketers in the comparison space, intent-matching is everything.

By replacing generic "Top 10" pages with smart, personalized experiences, Compare Finance Today turned paid traffic into profitable conversions—while removing dev complexity.

After testing BetterFunnel, they fully migrated all paid traffic to dynamic pages—and haven't looked back.